Pursuit of bliss and love does not lead to the goal. It’s a byproduct of the Truth, and only relentless pursuit of Truth through discrimination will end ignorance and lead to true bliss.
The Divine Mother dangles the carrot. More glitter of Maya. Most remarkably, Mother frees us from Maya while we are in the midst of it.
What is the benefit of kirtan? It purifies the mind as we contemplate the Absolute as form. When the mind is turned toward God it is purified.
There is no effort and no one does anything. And yet those who pursue Truth muster the courage and determination to watch until there is nothing to watch.
Namaste.